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Co-Marketing Solution, The Shawn Clark

Co-Marketing Solution, The

Shawn Clark

Published April 1st 2000
ISBN : 9780658000065
Hardcover
224 pages
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 About the Book 

Old-style co-op advertising is the great cash giveaway, a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The Intel Inside campaign is anMoreOld-style co-op advertising is the great cash giveaway, a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The Intel Inside campaign is an example.)